For FW24, we were tasked with adapting the global adidas Adicolor campaign for DTC retail environments, with the goal of driving sell-through across key moments in Q3 and Q4. Our scope included the creation of select window takeovers (both print and digital), launch zones, and in-store ISC applications — all built from the seasonal Adicolor toolkit.

As part of the design team, I contributed to the development and adaptation of retail assets, ensuring alignment with the brand’s core visual direction while translating campaign energy into physical spaces. The final deliverables supported cohesive storytelling across windows, in-store displays, and digital touchpoints — helping bring the Adicolor experience to life at retail.