Apex Legends Mobile

Designing for Change

Brand Direction
Visual Identity System
Content & Art Direction

As part of the design team for Apex Legends Mobile, I collaborated with the Art Director and Creative Director to create key art for the release of new Legends every six weeks. Building on the dynamic identity system developed by the Cinco team, our goal was to craft visuals that captured the game’s high-energy, vibrant nature while adapting to the rapid seasonal updates. I focused on designing key visuals that reflected each Legend’s unique personality and abilities, ensuring the art remained fresh and engaging with every release. Together, we told the stories of these characters — from intense battles to moments of rebirth — while keeping the Apex Legends Mobile universe alive and consistent, delivering an immersive experience for players with each new update.

Team effort at Cinco Design with
Scott Cook, Mimi Pham, Jordan Wilson, Nathan DeCeasar, Adam Bender, Katie Schulze, Sacha Copeland, Jeremy Cruz, and more.