As a brand designer, I contributed to the development of visual assets for the licensed Apex Legends collection, which included a range of merchandise and key art. The goal was to translate the game’s distinct character styles into culturally relevant, fashion-forward products—without relying on direct game art replication.

My role focused on bringing the creative direction to life through graphic design and visual exploration. Drawing from character backstories, streetwear influences, and fan culture, I developed a versatile set of visuals applied across apparel, packaging, merchandise, and hero key art—balancing expressive storytelling with production feasibility.

The final collection expanded the Apex universe with a visual identity that gave fans a more immersive and wearable way to connect with the game.