For the new adidas Las Vegas store launch on Las Vegas Blvd, our team was tasked with creating a retail toolkit to elevate the in store experience — one that felt both authentically adidas and uniquely Vegas. As the city evolves into a global sports hub, the new Home of Sport concept needed to balance performance and lifestyle across two distinct floors: sport by day on the first floor, Trefoil lifestyle by night on the second. Whether you’re training in the morning or heading out on a Friday night, the store channels that dual energy — performance below, lifestyle above.

Partnering with a cross-functional team of retail, brand, motion, and 3D artist, we focused on high-impact touchpoints throughout the space. My role included wayfinding for fitting rooms and customization zones, rug design, window displays, and environmental art. Each element was crafted to guide movement, spark interaction, and connect visitors to the “Made For You” experience.

Through layered visuals and tactile materials, our work translated adidas’ global vision into a localized cultural experience — creating a flagship that resonates with locals and tourists, athletes and explorers alike.