As part of the design team, we were tasked with developing key storytelling moments across three premium zones within the new Under Armour Campus House: the Fitting Rooms, Innovation Wall, and Entry Stage. Each of these areas was designed to attract, engage, and convert athletes — not just as customers, but as loyal members of the brand community.

Our goal was to create a unified, elevated in-store experience that aligned with the brand’s material palette while delivering bold, digestible narratives. Whether focused on product innovation, brand heritage, or athlete stories, each touchpoint was crafted to spark curiosity and inspire deeper connection. These spaces didn’t just communicate — they empowered the athlete to explore who we are and where we’re headed.