For the 2024 season, our team at Cinco was scoped to execute the full photoshoot for the adidas x MLS Pre-Match jersey collection and develop a comprehensive campaign toolkit across all five jerseys. Each jersey told a different mission-driven story, and our job was to bring them together through a unified visual system that could flex across channels.

As a designer on the project, I supported the development of a wide range of assets built for adaptability and impact. From static graphics to motion deliverables, the toolkit was designed for seamless use across web, email, and social — helping elevate each jersey’s narrative while maintaining consistency across the campaign.