As part of the design team, I worked on the global toolkit for the launch of UA Infinite — Under Armour’s long-distance running shoe designed for athletes who train to compete. Targeted at high school and college team-sport athletes, the campaign centered around the idea: “UA Infinite lets you run forever.”

The story was built around the shoe’s key promise — infinite cushioning and powerful energy return that helps keep your legs fresh, mile after mile. Working closely with the Creative Director and broader team, I helped translate this message into a range of retail and graphic assets that worked across physical and digital spaces. From highlighting
the rebound foam that protects knees and ankles, to helping athletes understand the difference between the Elite and Pro models, every touchpoint was designed to feel energetic, clear, and built for movement. The final toolkit delivered a cohesive system that supported storytelling and conversion across retail environments.